Microsoft Getting Contextual with ContentAds

Jensense reports that Microsoft (MSFT) has invited a small number of advertisers to participate in ContentAds. The email from Microsoft says,

Content Ads is Microsoft's next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the www.msn.com portal.


Maybe an AdSense/Yahoo! Publisher competitor is next. But things aren't happening as fast as they look, because Microsoft still works with Yahoo. The implication however is that Microsoft is slowly removing Overture off its content properties, after having removed Yahoo from its search properties. For instance, a visit to MSN Money shows that MSN is still showing Yahoo! Overture ads at the bottom of the fold such as the one below.

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